Inbound Marketing Manager

Vic.ai is an NYC-based artificial intelligence company developing a platform that automates and augments the human component in the Accounting & Finance departments. The accounting industry is on the verge of AI disruption, and Vic.ai is one of the driving forces behind it.

We help mid-market companies like Intercom and Nurx, and 4 of the top 10 accounting firms, including KPMG, PWC, and BDO, use Vic.ai.

The Vic.ai platform will automate the accounting tasks associated with AP, Bank, Expenses, and AR then start to provide actionable insights, advice and benchmarking - ultimately reaching our visionary goal of creating an Artificially Intelligent CFO.

We recently completed our $11.2m Series A fundraising, where GGV Capital led the round with participation from new investors Costanoa and seed round lead investor Cowboy Ventures. Other notable investors are John Shaw, Jesse Lucas (Ubers finance team / #15th employee), Jason Stockwood (Group CEO of Simply Business), and Shan-lyn Ma (CEO of Zola).

Our company is re-thinking how a $200Bn industry works. We are a team of highly passionate people led by experienced entrepreneurs, and we are seeking enthusiastic, detail-oriented, curious disruptors.

The Role

We are seeking an Inbound Marketing Manager to scale growth throughout the sales funnel and flywheel: traffic generation, lead generation, lead nurturing, and sales cycle acceleration.

You will be a vital part of the inbound marketing and sales development team that manages the company’s account based marketing, thought leadership, lead generation, lead nurturing, social monitoring, social selling, webinars, offline events, self-booked meetings, and internal sales notifications.

You’ll work out of our South Florida office. Some occasional travel throughout the United States may be required. However, most internal and external meetings will be by video conference.

You should have an entrepreneurial mindset, be bright, always learning, be a great team player, and have a strong sense of urgency and empathy for partners/clients.

You will collaborate closely with other team members in marketing, sales development, sales, and product management while reporting to the Chief Marketing Officer.

Responsibilities

  • Develop inbound marketing strategy including buyer personas, buyer’s journey stages, lifecycle stages, segmentation, keyword research, editorial calendars, and full-funnel campaigns
  • Create, manage, and optimize conversion paths, website pages, lists, custom properties, workflow automation, blog posts, social media, pillar content, and email marketing
  • Design, manage, and optimize event marketing campaigns including for webinars, offline events, and conferences
  • Build, manage, and optimize paid social and paid search campaigns
  • Collaborate with sales development and sales executive team members to support sales enablement tools including CRM, templates, sequences, documents, and meetings
  • Plan and support account based marketing campaigns including paid social, email prospecting, social monitoring, and social selling campaigns
  • Supervise and coordinate with relevant external marketing vendors and contractors including designers, video producers, and freelance writers
  • Test, document, and optimize new and existing processes
  • Research new tools and make recommendations
  • Perform competitor research and present findings
  • Assist with monthly reporting
  • Participate in monthly sales/marketing alignment workshops and quarterly product roadmap workshops
  • Cultivate a professional social media presence

Qualifications

  • 4+ years of experience in inbound marketing (B2B technology) in an entrepreneurial, startup environment
  • Intermediate- to expert-level knowledge of the Professional or Enterprise level of the HubSpot Marketing Hub and HubSpot Sales Hub platforms
  • Excellent grasp of best practices around inbound marketing, marketing automation, sales enablement, search engine optimization, social media marketing, paid search, paid social, conversion rate optimization, and email marketing
  • Any experience marketing B2B SaaS -- especially accounting software or ERP software -- is a big plus
  • Bachelor's degree in a related field
  • Basic working knowledge of accounting/bookkeeping (“101” course level)
  • Strong written and verbal communication skills including the ability to present in front of small groups in-person and by video conferencing
  • Excited to collaborate closely with marketing, sales development, sales, and product team members in a startup environment

What's In It For You?

Play an essential role in a high growth AI company

Competitive compensation package including equity

Company paid benefits for employees such as medical, dental, vision, disability and life

Workstation and tools of your choice

Company funded happy hours/events

An office full of incredibly curious and friendly people

Vic.ai is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.